Steve can add to this.
As you were speaking, something very specific came to mind. We completed a study called the Future of Medical Education in Canada. One of the elements of that report was focused on the hidden curriculum. I want to mention that it's not only incentives. It's about eliminating disincentives and those aren't always the same. You can throw money at particular sub-specialties and you'll get a certain number following the money. But if you look at family medicine, for example, you will see that a lot of progress has been made, and a lot of that progress was less about money and was more about de-stigmatizing family medicine as a lesser profession. That's an inside job. That was done within the medical profession, within our faculties of medicine. It was something we did as a profession to help fix the problem. It's not always about incenting people. It's also about eliminating some of the disincentives.
I think incentives are equally important.