I'll make a really simplistic answer for it in the hospital environment. As I was saying during my presentation, when you take a look at a department budget versus a cross-hospital or cross-system budget, you see that it doesn't tend to get looked at in that hospital as the total benefit of outcomes. They look at a department budget.
There needs to be a shift in mindset. I've seen physicians and others who see a product and say that yes, it would really be good, but they can't get it. It's because of a budget mindset. It's that simplistic. Looking at it a little differently may have a positive impact.