—or do you want the broader answer first?
What's happening is there's a plethora of companies that are developing products, but the ability to get them utilized within the hospital, the hospitals just.... Actually, I was at a conference a while ago where there was a hospital physician who was a department manager. We were talking about the adoption of innovation and there was a lot of conversation. He put his hand up and he said, “That's great. There's a lot of great innovation. What do I cut in my budget? My hospital department has this much budget and I have to cut something in order to do it.”
There isn't a provision that's made for the adoption of innovation. It's all about our hospitals are in crisis, so cost minimization is their mindset. Value is there, too, of course, but cost minimization is primary. It doesn't enable people. They want to, but it doesn't enable them to really go. The system isn't built correctly for them to be able to do it, so there has to be some sort of fund or ability created so that if something comes along, they're able to fund it.