There's been a sea change over the last three or four years in the medical technology world. In the old days, five to 15 years ago, particularly the U.S. health care system had almost a licence to print money, because you could take a product, improve it just a little bit, sell it into the U.S. health care system, and they would pass the added cost on to the insurance companies and on to the other payers, and patients, and others. In our system, we aren't really able to do that.
That beautiful model for generating cash has gone away, fortunately. Now everywhere in the world technologies that are coming out have to be better clinically. They also have to reduce the overall life-cycle costs for the customer. That is a change now. Now we're getting better technologies at lower prices.
However, you are also right that new technologies replace old technologies. They've already made their investment in the old technology, so there has to be a basis for them to swap out the old technology for the new. Then there's the huge aspect of practice. Physicians are trained and they use their tools; they can't just change in mid-course.
I don't think there's an easy answer to this. The challenge specifically Canadian hospitals face is that they don't have the budget to do what this other gentleman said. They are not given a budget to look forward several years and to invest today for benefit down the road. They are told to manage their budgets on this year's budget alone, and that makes it very difficult.
I'm not asking you to change that. I'm saying that someone else with a broader view of health system value should assist in identifying technologies that are very beneficial, testing them out, proving them, and then enabling the health care system to adopt them and do the necessary change management. That's really what I'm talking about.