I agree. In our interactions with primary care physicians, with respect to our projects, we're getting 20% to 25% saying yes. These would be the most progressive physicians, the ones with EMRs. Some of them might have nurses in their clinics. We're not getting the engagements of those at the other end of the distribution, the late adopters, or what we call laggards. The other thing is that patients want to receive their care close to home, and they want to have access to health care professionals. There needs to be a balance. A physician who gives her home number to a patient is probably going to be inundated with calls at home. But you have to manage it so patients are satisfied with their access to that physician. If we can improve that balance a bit, I think the patients will start to adopt some of these programs.
On February 12th, 2013. See this statement in context.