That's an excellent question. I have personally experienced a number of those challenges that you've raised.
My domain is in research, so most of the projects I'm working on have been funded through CIHR, and some of it through the Michael Smith Foundation, which is the B.C. health research foundation.
There is some encouragement that CIHR has done with the requirement of having decision-makers in place for the application. So we apply as a researcher and we also have to have decision-makers.
My work has kind of percolated up from the ground level upwards. Yes, I have had to do basically a dog-and-pony show to various people in the health authorities. They're the ones who are delivering the health care. A lot of it has been word of mouth and that kind of snowball effect. It may not be the kind of cutting-edge answer that we want to get for something like this, but when we start to have one health authority involved and we have connections in other ones, that's how it's branched outward.
It's the same thing when we're recruiting or engaging family physicians. Once we get a certain mass, then it starts to increase. That's what Dr. Price mentioned about the early adopters, the modest adopters, and so on.
We've spent a lot of grassroots time doing one-on-one talks with individual...[Technical difficulty--Editor]...e-mails and that's how it's worked. Then it started to gain some more traction from there.