I'd start by saying you would not expect today to see a pharmacist who's part of a chain or a banner, or an independent pharmacist, who wouldn't be using a pharmacy management system. It would be impossible to conduct your business without the technology today.
If you look at the penetration of EMR, one of the issues is if the countries that have been successful in the implementation have combined the technology with changes to the compensation, with incentives for physicians to adopt the technology. So we've started, and some provinces are behind others on that. I know Quebec has just launched its program to incent physicians to adopt EMRs, and the EMR penetration is one of the lowest in the country.
I think it's a combination of factors. What are we incenting physicians to do? There's an element there. If we're focusing more on health outcomes and not just on a transaction, and we're looking at how we're going to fund health outcomes over time, then if you're going to track patients.... It's not a question of physicians not wanting to do this. My point is that if they're being compensated to fund and to follow a patient from an outcome perspective, over time they will need tools to track that. I think that will increase the adoption of technology.
If you look at the countries that have been successful, it's been a combination of more than one factor that has driven a higher use of technology.