We focus a lot on solutions, on the benefits to the system of using personal health records for remote patient monitoring in terms of reduced readmissions, reduced hospitalizations.
The reality is that every time there is a hospitalization or an emergency visit, there's a Canadian who is wasting time waiting to be treated in a hospital. As consumers, we're aware of this. It's a service, and if you could avoid going to a hospital, I think you would prefer this as a service.
The other thing we found is that as we supply patients with terminals or with iPhones on which there's a specific program, they take comfort in the fact that they have the ability to interact with a clinician and be supported by a care team rather than have to go to the hospital or to a primary care clinic. There's a level of comfort that develops from a patient perspective.
You're not going to be able to put all consumers, all citizens, all patients into one category. But more and more, as consumers, we're taking charge of what we're doing, in any walk of life. There are more and more patients, more and more consumers, who want to take charge of their health in the same way they take charge of other parts of their lives.