The thing is that industry knows it; we know it. Health research budgets aren't going to grow that much, so why not add to it with industry money? We have the carrot with the public funds for industry to spend the money in Canada. “Here are the rules.” We share all the data, and they'll come. They are coming.
I think we can get massive amounts of industry investment from around the world into Canada for this pre-competitive discovery into the terra incognita, as you say.