We started out with pharmacies and the pharmacists because they were ready and they wanted to join up with us. They felt their role in the community would put them in a good place to help clients understand their risk. Now we're starting to talk to other parts of the private sector. We want to tell them that we have this tool, and find out how we can leverage people in workplaces, where it would be very easy. It doesn't take long to fill out that risk assessment and get your score, but that is only one part of what we need to be doing.
Working with partners, we're trying to create a change in the social norm regarding what it means to take control of your health and what it means to do things that support healthier choices in communities. There are many researchers and many organizations and communities working on things that use technology, but also very basic things, like how to change the built environment so that you allow people to walk more. You do the simple things. It doesn't have to be high tech and it doesn't have to be complex, but some of these technological innovations, as part of a bigger package, become very compelling tools for Canadians to use.
We've taken the first baby step with CANRISK. Now we think we have a platform on which we can start connecting up those other sectors that want to work with us on health. The Heart and Stroke Foundation's TV ad tells us that the last 10 years are spent in poor health. The Heart and Stroke Foundation is one of our key partners, and they are sending out a message to Canadians that is very compelling. That allows us with our tools to hook onto that message and take Canadians to the next step of understanding one's risk, understanding how to prevent, understanding what can be done for one's family, in our workplaces, in our schools, in our communities. It is putting the pieces of the puzzle together that moves us as a society.