Absolutely. As governments have come together around the childhood obesity challenge, we're looking at ways we can support families in providing healthy choices to their children and reinforcing that message in schools and of course in workplaces. Even if you're fighting childhood obesity, you want the whole family to be involved. The moms and dads are doing the shopping; they have to be part of this as well.
Applications that we're looking at and talking about with others include the Dietitians of Canada, for instance, and working with them to provide information based on good science, using technology to get that information out there, and to make it fun for kids to learn about healthy eating so that they can do that in the schools and take those messages home.
We're facing, as all of you around this table know, a very serious problem with childhood overweight and obesity. The creative solutions that will come to us from partnerships with sectors beyond the health field—the technology sector, the telecommunications sector, and many others—will need to be part of our innovation agenda going forward. We've got a great partnership with provinces and territories to do that.