One of the things that got me thinking about this was something on the news recently about all the science that goes into the food we eat. It was suggesting we're really being victimized here, that somebody's tugging at some biological things here.
It's leaving us without a lot of choice, in a sense, about what it is that we're going to eat, what we're going to reach for when we're hungry, and there's a science behind creating these habits and addictions in us. Yet the response is to offer an app for someone to go to. It's a bit like the knife at the gunfight: this isn't going to work. That's my sense of it.