That's where I was going with that, actually. It provided advice on what I should do to reduce my risk.
Mr. Kellway, you made a comment about showing up with a knife at a gunfight. I guess it's better to show up with a weapon of some sort, because then at least you stand a chance of drawing some blood.
Knowing that this is an audience you are trying to reach out to, and knowing that information is key to getting people to the position you talked about, Ms. Sherrard, of being ready to make the necessary changes, what other technologies are you looking at to move that thought process forward, to get people into that position?
Dr. Selby, you talked about people driving to the gym. Just get people thinking about how ironic it is that we actually drive to the gym, get on a treadmill, get back in the car, and drive back home. It's to get people thinking about these factors that can lower our risk levels, and I am wondering if you have something else.
I was thinking about the tools we had before. All too often what we had in the past was probably a pamphlet at the doctor's office to read while we were sitting in the waiting room or something of that nature. This is something more innovative. It gets people moving to where we are today with technology, people of my age who use an iPad or whatever, and my parents. I jokingly talked about my mom and dad. On the weekend, I helped my mom try to do something on her computer, and that's weird because I'm not technologically advanced. So many people have gone in that direction. Elderly people are intrigued now as well.
Do you have any thoughts or ideas on how to leverage that tool?