All right: one minute.
I would say that one of the key things is to really engender within the whole health system a creativity about how these tools can be used. In North America we have a tendency to have one phone, one person. That's not the way it's used in a lot of other parts of the world, where the idea is that we have the one device.
There are ways that you can empower people—teachers, physicians, educators, policy people. You can even do things in the mall using all kinds of different media. You can do it through education and through all kinds of different things that we have the technology for.
I think what happens is that we get trapped in the idea, or the thinking, but if people don't have the phone, they can't access it. It doesn't mean that a physician, a teacher, or someone else can't use the phone to demonstrate something. It's a fantastic teaching tool.