Okay. For JOG, just out of the gate, what we're going to do is take in the critically reviewed relevant information for rural practitioners, who then can say, “Yes, it makes sense in my rural area.” The problem with current medical knowledge translation is that it typically takes 10 years for high-quality and clinically relevant information to reach the patient bedside. Ten years is too long when it comes to information technology, so we're talking dissemination.
It's very cheap to get on iTunes, podcast that information, and tie it into a Twitter feed, a YouTube channel, and a Facebook page. We've already done this successfully with emergency medicine in this last year for the project called the Skeptics Guide to Emergency Medicine. We're going to mirror that, so if you want to see what JOG will look like, go to the Skeptics Guide.