Cameron, you came up with the idea that this could make for fun. It could be a teaching tool for the whole family to play this thing that talks about healthier eating and a healthier lifestyle, and all that kind of stuff. I think that's kind of fun.
I'd like you to give me an example of a game that would intrigue young men, for instance. Earlier Mary talked about a place in California where they were working with social media to get involved with obese lower-income kids, who are really outside the loop. You could see games being a part of that.
I'd like to hear of a game. That's the first thing.
The other thing I wanted to say is that you mentioned over and over, Dr. Milne, that there is a place where, if somebody sent you the information about what was going on, you might say, “You don't need to come to see me. You can go to the nutritionist.” That would be very helpful, if we had the comprehensive, integrated community care systems of delivery that we need to actually be cost effective, to move us to getting real results.
I would like to know what you see as the barriers to our getting those done. It was one of the major objectives of the 2004 health accord. It's moved well in some areas, and it's stalled like heck in other areas. I'd like to hear what you think are the barriers.