This is a really important set of questions, but I would say that no one size fits all. It depends a lot on the company. The model that's been presented is an excellent model where both services and products can be developed. Sometimes we have start-ups where that's not possible. You're absolutely right: the professor has to give it up. But some professors want to be involved, and others don't. As an organization, it's our responsibility to make sure that the discovery moves out. If the professor wants to make the discovery and leave it alone, he or she will get less, but we'll still run with that by getting the right people involved.
On May 21st, 2013. See this statement in context.