I had to find an organic source of the pumpkin seed, and I'm working on that now, but in order to get the best price, the highest margins basically, I should sell an organic product into the natural health market. So I have to find certified organic farmland where people will grow pumpkin seed, and it takes a number of years for that to happen. So I'm working with some local farmers now to make that happen, but it will take many years to develop that kind of market.
On May 23rd, 2013. See this statement in context.