I think that's a matter for further discussion around here, but you need a panel of people who can speak to, for example, the language used in addiction, which is massively important. On the terminology you use, the best analogy I can give you in terms of the stigma and the way we approach it is where we are with homophobia these days, compared to where we were 30 years ago. The analogy is very strong, although homophobia is not an illness, and this is.
I think you need to have a committee of educated individuals who can direct a campaign, such as the take back prescription drugs day that's already occurred. That's the direction that I think this kind of education should take: national campaigns, teaching in schools, and education by people who are qualified to give that education, not by lay individuals.