Thank you for that. That's a very interesting analysis that you've brought forward.
So who, primarily, would be responsible? The solution you put forward would be an ad-free journal in that particular example, which a lot of people would think would probably be very helpful.
But if there's going to be advertising in journals and in the CPS, who should primarily be responsible for reviewing those ads for accuracy to make sure there isn't misleading advertising going forward, very slick advertising, that is actually designed to misdirect people?