That's an excellent question because one of our top priorities is awareness and supporting a national public relations campaign. I think many Canadian patients have already accessed these services, but most Canadians don't even know. When they do experience it, they like it. It's fast; it's accessible. You can go out on your lunch break, get your flu shot, and be back and still have time for lunch. A lot of Canadians are aware of flu shots, but the ability to have an appointment to sit down with your pharmacist and spend 15, 20, or 30 minutes to review your medications, most of them don't know about that and all these other services. Some of it will be word of mouth but I think we need to be putting more effort into it.
For example, when the Ontario government introduced the MedsCheck program they had TV ads.