That's a great question.
Really, it goes back to this issue of the divide between public misunderstanding and scientific understanding. When we look at every single medical association in North America that has examined this issue, the Canadian Medical Association, the American Medical Association, the Canadian pediatrics, the American pediatrics, on and on, they would be coming to the same conclusions that Dr. Smith and others have come to about the impact of marijuana on young people as well as greater society.
Unfortunately, the Canadian people and the American people are not getting the memo. They're not getting the memo because they are just filled with so many mixed messages—also from parents. Again, parents need to be taught that the marijuana they smoked in the dorms 30 years ago for a year is very different from the marijuana smoked today by young people for a longer amount of time. I also think mixed messages from various well-known figures can also contribute to that, which is really unfortunate because it sends a message that these are okay.
We also have to remember—and this may be uniquely American—the role of money in politics. For the last 25 to 30 years, over $150 million has been spent by businesses, corporations, and other philanthropists who really stand to gain if marijuana is legalized. The last slide I included, which I didn't talk about but I would urge everyone to read, is the Saturday interview in The Wall Street Journal in mid-March. The interview was with a person who wants to be the Philip Morris of pot. He wants to be the billionaire of marijuana, cannabis. When those kinds of interests start getting into play and they start influencing, gathering signatures, and a media campaign and messaging to say that we need to legalize and regulate marijuana, which is the word they use—they don't use the word “legalize”; they say “regulate”—that can really sway public opinion.
In Washington and Colorado, $3 million to $4 million was spent on those campaigns versus almost nothing in opposition. I think it was literally nothing in Washington and something like $500,000 scraped together by preventionists and law enforcement on the anti side. It is not surprising that when you have a $100 million megaphone, you can get messages out there. That's politics 101, and that seems to be what's happening.
There's a promise of new schools. There's a promise of funding. There's a promise of government revenue, and of course, those promises of revenue are futile because already they are collecting way less money than they had projected in the first couple of months in Colorado. As with other similar promises with lottery systems or with alcohol, really the taxes are not paying for the social damage, but it's a great messaging point to say that the taxes will pay for this. I think that was a big swaying point for a lot of people when they voted for this.