I'll answer that.
Our diabetes program—and we're well aware of what you said, that diabetes is increasing—is trying to move upstream and trying to move away from.... We originally were looking at treating diabetics and assisting with that guidance, which we've done. We're starting to focus upstream to prevent diabetes. The risk-factor approach is looking at physical activity and nutrition to try to encourage people to adopt healthy lifestyles and reduce levels of obesity to try to preventing the onset of diabetes.
At the same time we've done some really innovative work that led us to the innovation agenda with CANRISK. That's a screening questionnaire that we've partnered with drugstores. People can pick them up in Shoppers Drug Mart in particular, who are very proud to partner us with this. Folks can answer this simple questionnaire, see if they're at risk for diabetes, and then see their doctor and follow up to have interventions focused on reducing the risk factors.
We believe in prevention, that Canadians would not want to get diabetes at all rather than have better treatment. It doesn't mean you have to ignore them; you have to focus on the folks who have diabetes. But I think going upstream and looking at the risk factors combined is a much more effective approach to prevent the diabetes onset to begin with.