Thank you for the question.
Coming back to some of my earlier comments, I think one of the things that we have working in our favour now is that we work in an environment that has an enormous number of venues for communication. There are many platforms to communicate, and social media is very helpful and instrumental in getting our communication messages out.
In terms of when we do have health and safety information that we need to pass along, we really take a system-wide approach. We are not only communicating with physicians. Of course, practitioners are our key target audience for us, but we also use the College of Physicians network, for example, and pharmacists and retailers as well. We try to reach out to organizations that are also having face-to-face interaction where products are sold. In the case of a recall for example, we also work with retailers and pharmacists who are actually distributing that product so they are also aware.
We actually do fairly regular evaluations, if I can call it that, of our risk communications processes to ensure that they are effective, that they're timely and that we are meeting the needs of those we provide them to. We have numerous ways of communicating electronically. We use old-fashioned technology, networks and phones, as well. We also do a lot of direct interaction with health care practitioners.