To start, I think you're absolutely right. When the bill first came in, there was no Twitter; there was no Facebook. People got information in very different ways. It's still that way, I think. When we're talking with practitioners and physicians out in the community, people want to get information in different ways. We've now gotten to the point where there are so many different platforms and different places where you can get that information. That's why at Health Canada what we're doing around the drug products is we're really trying to consolidate all that information.
One of the initiatives as part of the transparency initiative is something we're calling the drug product register. It actually will take all that information and put it in one place. When we have emergency information that we need to get out to practitioners, we have an e-mail push. People subscribe to that, if that's the way that they want to get the information. We have the Healthy Canadians website now and things get tweeted out.
Also, if we really need to reach all practitioners, we do have resources that we can go to that actually keep repositories of information for all practitioners across Canada. In that emergency setting, if we need to do that, we can do that.
The issue for us, though, is what is the most effective way to communicate. It may be through existing channels. We're doing a lot of work on the effectiveness of risk communications, going out to end users to ask how they want to get information and what's useful to them. Then we'll package it accordingly.