Well, this disturbs me considerably. We know that a lot of smokers decide to turn to e-cigarettes to get rid of their habit, but in actual fact, without even knowing it, they could be prolonging their dependency.
Addiction among young people also concerns me a great deal. According to the study you referred to, in Ontario, in 2013, 15% of young people from grades 9 to 13 had used e-cigarettes at some point in their lives. That bothers me a lot.
I understand that together, the Canadian, provincial and territorial governments want to decrease cigarette consumption, but the e-cigarette is being presented, as cigarillos are, to look sexy to young people, and they become addicted.
You also mentioned that more than three-quarters of those who smoked before the age of 20 became regular smokers at one point or another in their lives. It worries me a lot to see that cigarette use is on the rise.
Has Health Canada changed its anti-smoking awareness-raising campaign, in light of that?