I think the answer to that question really depends on what your target is. If your target is stopping the tobacco industry from profiting any further, then you might take that move. If your target is to stop people smoking cigarettes, then we need to look at the products, not who makes them.
I quite accept and I share many of Dr. Peruga's concerns about the tobacco industry. I'm no apologist for that industry, but I do think we have to remember that our objective here is to prevent premature deaths in smokers, not to put the tobacco companies out of business. I don't actually care who makes the products, so long as they work.