That's a great question and a very exciting one because I think we've done that before. We can go back in history, and I used that example of leaded gasoline. We got rid of it; we got rid of leaded paint and leaded gasoline, and it's been a very important public health move. What we can learn from that is that when there's a safer alternative, generally the industry is made to put the safer alternative on the road. If you look at regulations around cars and the manufacture of cars, we don't allow cars with tires that explode to be on the road anymore, or cars that catch fire when they get into an accident. We use a combination of regulation and market forces to create a better product and better health. As a physician, I can tell you that I want to see that it's not all going to happen in the clinic; it's going to happen outside of the clinic and that's going to change and improve the health of Canadians. It's not going to be on a health care delivery system where that's going to happen. We see the impacts when good policies don't come into place.
On October 28th, 2014. See this statement in context.