We're not saying that. We certainly believe that prevention comes...and we know what works for prevention: access, price, family values, and good living conditions. All those social developments prevent kids from getting addicted. Having good prenatal care, all of those things have been shown.... So clearly that work continues. The issue, clearly, is warning people about the dangers. We have cigarette package warnings with the phone number to a quit line; we've seen that. It does not reach people—
On October 28th, 2014. See this statement in context.