Oh, yes. How feasible would it be to replace combustible cigarettes.
I think that's an aspirational one. Of course, whenever we talk about changing something...society has been rife with these things. When you want to make a big, bold idea most people want to have the status quo. But with leadership and enough people coming around to it, I think the combination of efforts can lead us to that. I think if we asked Remington in the fifties whether they'd ever see typewriters go obsolete and if they needed to have a different business plan, they never would have agreed to that. Now, you know, I wish you good luck trying to find a typewriter. We've replaced them.
I think things are possible. It depends on how we, as a society, approach it. I don't think it's going to line the medical profession's hand, but I think it's all of society's responsibility to push this agenda forward.