To do research in Canada is hard. To do experimental research with the actual product is hard. We can do population trends. We can look at people doing that, absolutely. But trying to do the study where we give one group e-cigarettes with nicotine and one group without nicotine is proving to be very difficult.
Let me tell you how crazy it is right now. I can do the study by giving the person an e-cigarette without nicotine, because that's not under any regulation, but I have to give them the nicotine through the approved nicotine lozenge. As soon as I put that nicotine into the e-cigarette it becomes...under this regulation of the clinical trials application, and then I need my hundreds of millions of dollars to actually get that study even looked at for approval. We have a very bizarre situation right now in Canada to be able to study this.