I was on a flight recently and looking at the duty-free, and I was astounded when I looked at the price of a carton of cigarettes, even duty-free. I forget what it was, but I couldn't believe it; it was so high. So price is obviously part of a question around deterrence. But is there any research that tells us what the point is between price and people making decisions more based on health concerns, or is it really sort of a combination of the two? Does one outweigh the other?
On October 28th, 2014. See this statement in context.