One of the things we're looking at.... I agree, Mr. Chair, that there are probably a number of ways we can go at it with respect to, I would say, almost awareness, at a number of different levels.
The problem we're seeing on the law enforcement side is that this ranges from some nexus to organized crime in some ways, down to just individuals. In dealing with the individual aspects of it, I think you're right, there's probably an opportunity for us to start some awareness campaigns that are grassroots, in local communities. I think that on a go-forward basis that is something we'll look at.
With respect to pharma, there probably is a role. What could be done? Ultimately there are a number of things, in terms of discussion with them, control mechanisms, etc. Again, that's part of the solution.
But the focus for us is really about awareness, number one, that this is a growing issue, and then number two, attacking this probably at a number of different levels, including the grassroots and individuals and you guys.