On treating nicotine addiction, you mentioned that it should be personalized and everybody is different. I think this applies to any addiction, whether it's an alcohol addiction or a drug addiction. We have centres all around the world that treat people with different addictions. Is there a standard way to treat people addicted to smoking, or is this something that different doctors would try different ways of approaching? If it is, what role will e-cigarettes play in the process of treating the cigarette smoking addiction?
