The best practice document came from discussions we had with our U.S. sister organization, the National Association of Convenience Stores. They've also come out with a best practice recommendation in that regard. With regard to the insight we had from them—they were a little bit more advanced in this process than we were—we took that back to our board of directors. We're made up of six trade associations, four regional and one national, so each of those organizations took the recommendations back to its board and talked to the board about what it felt would be appropriate in the circumstances. From those discussions, we came out with this best practice recommendation.
All of our boards are made up of retailers—independents to chains—across the country. By having their buy-in in terms of what's in the document, we knew we'd have their buy-in in terms of what happens at the store level.