In fact, maybe we should call him as a witness, because you've brought him forward as a very good example a couple of times now.
I have just a couple of quick follow-ups.
Mr. Scholten, certainly you in the CCSA represents a huge amount of business across Canada. You've talked about sales of $55 billion and 10 million Canadians each and every day who use convenience stores. We're all familiar with that.
I'm just curious. When you talk about age restrictions you say, “First and foremost, we have recommended to convenience retailers that e-cigarette products should only be sold to adults”. I'm just interested in knowing what kind of mechanism you, as an association and with your members, have for enforcement. That's all you can do: you can make a recommendation. But I presume that, if we read between the lines, this means that many of your members may ignore your recommendation.