Well, let's look at how effective smoking cessation therapies have been. You know, there we're looking at a 4% to 7% success rate, whereas when you look at electronic cigarettes, you see that they are growing so rapidly because they work.
November 27th, 2014 / 11:55 a.m.
Chair of the Board, Electronic Cigarette Trade Association of Canada
Well, let's look at how effective smoking cessation therapies have been. You know, there we're looking at a 4% to 7% success rate, whereas when you look at electronic cigarettes, you see that they are growing so rapidly because they work.
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