Okay. I realize that we need to get into a regulatory framework, but in the interim, how you operate is obviously of key interest.
I have just a quick follow-up for Mr. Giller. We've had some criticism out there in the Twitterverse that we're not hearing from vapers, from people who are vaping, and I'm interested in who you really are at 180 Smoke. You say that you're “a socially conscious crowdsourced company” very different from the convenience stores, and that you've “interacted with thousands of Vapers”. I think it would be helpful if you would just tell us.... Not everybody might be familiar with what crowdsourcing means. Do you establish yourself as a not-for-profit? Also, when you say that you've “interacted”, are you actually selling products online?
I think you just need to describe a little more who you are and how you operate.