From my perspective, people will start smoking, of course, but what we have found is that vaping is not the cause of that. Most people who use e-cigarettes and vaping are basically all smokers. That is a proven fact. That has been studied and shown to be true. When you talk about electronic cigarettes, we're talking about existing smokers at this moment. When you talk about people taking up cigarettes, those people aren't using vaping products.
The same thing also exists for youth. That has also shown that youth smoking has gone down. When you try to attribute vapour or even the use of electronic cigarettes to going to smoking, that is not proven as well. Those are record low numbers as well.