Well, that's why I've been saying that at the very least in the youth age group, we have not seen e-cigarettes take the place of another tobacco product. We are seeing youth experiment with various products, whether they are a small flavoured cigar, or menthol cigarettes, or flavoured e-cigarettes. But it seems to be operating as a separate kind of attempt, which might be good news for the gateway situation, but it means that now our youth are experimenting with two inhaled products. Yet, it doesn't seem to diminish the amount of appeal of the other product.
That's why we say that tobacco controls will need to be strengthened.