We definitely think that both nicotine and nicotine-free e-cigarettes should be available on the market and be legal, but standards should be set and enforced because of the very obvious labelling issues that we see right now where products might say that they have a certain amount of nicotine and it is not accurate or they say they don't have nicotine and that also might not be accurate.
To answer the rest of your question, we are not saying that tobacco companies should be forbidden in any way to invest in a new product. This is their prerogative. But we should be aware of the type of product that's on the market and who's selling them. Despite the fact there are hundreds of brands out there, who is dominating the market is all the main cigarette companies, which also have invested in e-cigarettes, and that allows for potential cross-promotion and dual use to be really pushed forward. The messages we see in a lot of advertisements is not a quitting message; it's when you cannot smoke your actual cigarette or brand, please use this one and when you go back home, keep doing exactly what you were doing. We are seeing a messaging that is much more entertaining a nicotine addiction and using two products to satisfy it rather than actual cessation.