A number of the prevention-focused recommendations—there are 12 of these in the 58—include informing consumers, families, and communities of the nature of the issue, the extent of the issue, mechanisms for mitigation, tools to build community capacity and individual capacity to understand the issue and help protect themselves from it, including, as Michel said, an awareness campaign.
The basis of a lot of that information, however, is a clear understanding of the nature and prevalence of the issue itself, which comes back to data collection and being able to compare across jurisdictions and communities.