I think you report it to the public and allow the public to have some input. These are things the public isn't necessarily aware of. There ought to be some public reporting of their dollars going into the health care system. If we can report it to them in a way that's meaningful, I think you would get a lot of traction.
This has been done in Australia, where they did a national immunization report. What the National Health Performance Authority showed was that in one state that is largely middle class they were the ones who had the lowest immunization rates. What happened was the state government, as a public protection, legislated that they had to have their kids immunized before they went into the school system.
That was kind of a thought-out thing. There's obviously consequences to that as well, but I do think public reporting would be helpful.