I don't know what you find, but in speaking to at least my cohort, more and more people want increased amounts of information about what they eat—the food they buy when they go to the store. They want more nutrition labelling, not less. I find that especially parents shopping for kids want to know if there is an allergen in this food, what ingredients are in it. It is even beyond nutritional information. This is why our government has announced in the Speech from the Throne that we will be consulting with Canadians about nutrition labelling. We will be working with CFIA, the Public Health Agency, and Health Canada together, to see what we can do better to support people in making good nutritional decisions.
On trans fats, there has been a lot of movement. Canada, as you know, moved to a voluntary system for trans fats. We've seen a huge improvement—