Mr. Chair, thanks for the question.
As part of the department's plan for transparency and openness, we're going to be moving ahead shortly to make available publicly all of the various advertising complaints we receive and the manner in which the department takes action to address the issue. The health and safety of Canadians is obviously our top priority, and the way in which we respond to these issues is always proportionate to the risk. In many circumstances we discovered sending a warning letter and talking to the firm in question leads to a resolution. They cease their activity. We will be making those statistics, what our follow-up actions are and whether they were successful, publicly available in the next number of months. I hope that will shed some light on what we're doing in this area to try to make sure we have compliance.