As Ms. Bradley has shared, the commission is very interested in implementing the model that's been used in 55 European cities. That model has five components. One of the core components is this notion of public awareness. We've been working very closely with the Public Health Agency to determine what's best in class around a lot of these online tools—training, workshops, education, training for gatekeepers, and public awareness—what's the right messaging in media and social marketing.
I think the opportunity in implementing this model and working closely with PHAC, working with the Canadian Association for Suicide Prevention and working with others is that we can really determine and harness where the best knowledge lies and make sure that we focus our efforts on knowledge exchange, knowledge translation, and knowledge transfer, core parts of the Mental Health Commission's mandate.