Yes, I have heard him say that and I think it's a very good point. We sometimes look to very complex ways and think things have to be researched for a long time before implementing them.
I think the community model that we are talking about speaks to that very well, because we believe the answers lie in the respective communities. The answers are not going to be the same for Iqaluit as they are for Vancouver, but the principles are often the same. Sometimes they can be very simple things, like you and others heard in your #308conversations, that a lot can be done that can make a difference. I'm not surprised that we've seen the reduction in the rates in the cities they have tried this on, which is why we are so hopeful that it will work here in Canada.