Absolutely. We did some public opinion research comparing where we were at the beginning of the program in 2007 to where we were in 2013, and we've definitely seen an increase from about 50% to about 65% in the level of awareness, and a significant increase from 4% to 25% with regard to Canadians' awareness of where they can get detectors and how they can test their homes. The challenge with this issue is that while levels of awareness have definitely increased, our research so far demonstrates that we haven't achieved a significant increase in action, i.e., testing.
The conversation about the challenges around risk communication and radon could be a very interesting one, because you can't blame anyone. There's no immediate health effect, and a lot of people tend to be apathetic towards the issue. We're making good strides, but the point we're at now is that we need to convert awareness to action. We're starting to see that, but there's still more work to be done.