We also build in incentives here. We can't control the information that is sent or given to family physicians either by mail, by detailers who drop in, and so on. However, what our members require is a certain number of accredited hours of education in order to maintain their membership in the college and their licence to practise. In fact, it's those accredited hours of education when we do have control over the content and where we can, in fact, quite strictly police the difference between true education and marketing.
On November 27th, 2013. See this statement in context.