The truth is that, like everybody else in society, our members—the family physicians—are exposed to marketing messages all the time, and they can differentiate between marketing and education. So, in fact, I think that they recognize a hierarchy of information they get from all sources. When information comes to them that is clearly marketing, whether it's a brochure or a visit from an employee of a drug company, they can take the information and process it in that way. When it comes to them as education, they have to be able to believe that it comes from a different source, and it's presented with a different thrust. I think the capacity is there to do that.
On November 27th, 2013. See this statement in context.